Before you design a single garment, there’s one big decision to make:
What kind of fashion brand are you?
At HEM APPAREL, we’ve worked with startup brands across all categories — from streetwear to high-end. The most successful ones know exactly where they stand.
Let’s explore the 3 most common brand types for emerging labels — and how to choose your positioning wisely.
🧢 1. Streetwear
Traits:
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Bold graphics, cultural references, limited drops
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Emphasis on community, collaborations, and brand attitude
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Often rooted in skate, music, or youth identity
Key Needs:
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Custom artwork, high-quality screen/DTF prints
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Strong branding (logo placement, packaging)
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Limited edition production, lower MOQ
✅ Best for: Creative founders with a strong story or cultural voice
👕 2. Basics / Essentials
Traits:
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Timeless silhouettes, neutral tones, focus on fit and comfort
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Products that go with everything
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Often priced accessibly or mid-range
Key Needs:
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High fabric quality (GSM, softness, durability)
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Excellent sizing, consistent cuts
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Clean branding, subtle labels
✅ Best for: Brands focused on minimalism, daily wear, or sustainability
👔 3. Elevated / Luxury
Traits:
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Premium materials, tailored construction, editorial visuals
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High attention to detail and exclusivity
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Higher pricing, smaller but loyal audience
Key Needs:
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Custom development (fabric, trims, patterns)
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Longer development time, strong QC
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Sophisticated brand identity (web, photo, print)
✅ Best for: Experienced founders or niche high-end creators
💡 Still Unsure?
Try this:
“If someone saw your brand in a store — which rack would it belong to?”
Streetwear, Uniqlo-style basics, or high-end boutique?
Once you know where you fit, it becomes much easier to:
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Price your product
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Choose your supplier
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Market your brand authentically
🧠 HEM APPAREL’s Tip:
Your positioning doesn't have to be fixed forever.
But you should choose ONE to start with — and build consistency in product, visuals, and tone from day one.
We can advise you on which direction fits your market and budget best.
