Before you design a single garment, there’s one big decision to make:
What kind of fashion brand are you?
At HEM APPAREL, we’ve worked with startup brands across all categories — from streetwear to high-end. The most successful ones know exactly where they stand.
Let’s explore the 3 most common brand types for emerging labels — and how to choose your positioning wisely.
🧢 1. Streetwear
Traits:
-
Bold graphics, cultural references, limited drops
-
Emphasis on community, collaborations, and brand attitude
-
Often rooted in skate, music, or youth identity
Key Needs:
-
Custom artwork, high-quality screen/DTF prints
-
Strong branding (logo placement, packaging)
-
Limited edition production, lower MOQ
✅ Best for: Creative founders with a strong story or cultural voice
👕 2. Basics / Essentials
Traits:
-
Timeless silhouettes, neutral tones, focus on fit and comfort
-
Products that go with everything
-
Often priced accessibly or mid-range
Key Needs:
-
High fabric quality (GSM, softness, durability)
-
Excellent sizing, consistent cuts
-
Clean branding, subtle labels
✅ Best for: Brands focused on minimalism, daily wear, or sustainability
👔 3. Elevated / Luxury
Traits:
-
Premium materials, tailored construction, editorial visuals
-
High attention to detail and exclusivity
-
Higher pricing, smaller but loyal audience
Key Needs:
-
Custom development (fabric, trims, patterns)
-
Longer development time, strong QC
-
Sophisticated brand identity (web, photo, print)
✅ Best for: Experienced founders or niche high-end creators
💡 Still Unsure?
Try this:
“If someone saw your brand in a store — which rack would it belong to?”
Streetwear, Uniqlo-style basics, or high-end boutique?
Once you know where you fit, it becomes much easier to:
-
Price your product
-
Choose your supplier
-
Market your brand authentically
🧠 HEM APPAREL’s Tip:
Your positioning doesn't have to be fixed forever.
But you should choose ONE to start with — and build consistency in product, visuals, and tone from day one.
We can advise you on which direction fits your market and budget best.