How to Create a Size Chart That Works for Your Brand

How to Create a Size Chart That Works for Your Brand

1. Why a Size Chart Matters

  • Helps customers choose the right fit

  • Reduces returns due to sizing issues

  • Aligns your factory’s pattern development with your vision

  • Builds trust and professionalism for your brand

At HEM APPAREL, every style is based on a clear size spec, adjusted for different fits like oversized, slim, or relaxed.


2. What a Size Chart Should Include

Element Description
Measurement points Chest, length, sleeve, waist, etc.
Unit system Centimeters (cm) or inches — be consistent
Tolerance Acceptable variation (e.g. ±1 cm)
Fit note E.g. “This style has a relaxed fit”
Model reference (optional) Model’s size & height for context

3. Sample Size Chart for a Unisex T-shirt (cm)

Size Chest Length Sleeve
S 50 68 20
M 53 71 21
L 56 74 22
XL 59 76 23
XXL 62 78 24

Add a note like: “This T-shirt has a slightly boxy fit. Size down for a closer fit.”


4. Adapting Size Charts for Market or Region

Different markets = different body proportions.

Region Notes
USA Larger chest, longer body lengths
Asia Narrower shoulders, shorter torsos
Europe Slim but taller measurements

We often adjust size specs at HEM APPAREL depending on the brand’s export market.


5. What to Avoid in Size Charts

🚫 Copying random brand charts from Google
🚫 Mixing fit types (e.g., regular fit chart for oversized shirt)
🚫 Ignoring real-world wear testing
🚫 Forgetting to update chart after pattern revisions


🔚 Conclusion

A great size chart doesn’t just reduce returns — it builds confidence in your brand. The clearer and more tailored your sizing, the better your customer experience and product fit will be.

HEM APPAREL – Your trusted manufacturing partner for high-quality custom apparel, made in Vietnam

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